He has tween girls in a frenzy. His name is spoken by radio shows, TV shows and blogs across the globe. Boys want to be him and girls want to marry him. He is Justin Bieber, and he is America's latest heartthrob.
Justin Bieber was a YouTube sensation that has now turned into a media frenzy. And whether you love him or hate him, this 18-year-old boy can teach us a few things about business.
1. Make yourself known.
Bieber started playing music and singing when he was a toddler. He taught himself how to dance and how to play numerous instruments. He had a desire to perform, and with YouTube at his fingertips, he started making videos of his talents for the public to see.
And the public saw. And the public loved. And eventually, this young boy was taken under the wings of Usher and has generated millions of fans and record sales in a short amount of time.
Your company has to do the same thing. If you want to get more business, you have to make a name for yourself and get yourself out there. Create a marketing plan, and start flaunting your products and services. Once people know who you are and what you do, they will be more inclined to learn more about your products and services.
2. You have to reach your target audience.
Justin Bieber's main demographic is girls from 8-15 years of age. He knows this, and his marketing team knows this, and they both cater to this demographic through what he wears, how he acts, what he sings and what events he attends.
Your company needs to also have a firm grasp on your target audience, too. Knowing who is most likely to purchase your products and services will allow you to create marketing tactics that will appeal to these specific individuals. If you can place the right marketing in front of the right people, you will see a significant increase in your sales.
3. Interact with your audience.
Like most celebrities, Bieber has a Twitter account and he uses this as a way to interact with his fans. While he may not respond to every tweet he receives directly, he does tweet about things he enjoys or places that he'll be as well as letting his fans know how much he appreciates them.
Your company needs to also engage and interact with your customers. Create social media accounts as a way to become more personal with your customers and make sure to attend community events. Get to know your customers. See what interests them, and you can use it to tailor your marketing tactics effectively.
At such a young age, Justin Bieber has it all. He has the money, the charm, the talent, the good looks, and he knows how to market himself. Your company can learn a thing or two from him, and while you may not put teenage girls in a frenzy, you can still become more successful.
Alexandra Kelly is a school teacher and dedicated mother who loves to spend her free time writing for blogs. She never writes without the help of a
grammar checker to proof her work and ensure it is mistake-free. She often forgets
grammar rules and uses the software to help her when she cannot do it herself.
